MURIYA EXPANDS HOTEL CAPACITY AT SALALAH BEACH DESTINATION TO REACH CLOSE TO 800 ROOMS
Muscat, January 2017 – Reflecting its position as Oman’s leading Integrated Tourism Complex (ITC) developer, Muriya completed the hotel room expansion of its Salalah Beach destination, adding 84 key to the Fanar Hotel & Residences and taking the total number of rooms at the development close to 800. The new additions come as part of the company’s efforts to reinforce its position as the leading private sector contributor to the transformation of Salalah into the region’s fastest growing tourism hub.
Ahmed Dabbous, CEO of Muriya, said, “From the outset, we have worked hand-in-hand with the Government of Oman to spearhead the growth of the Sultanate’s high-end tourism, real estate and leisure sectors. The Government’s unyielding dedication to investing and developing the necessary infrastructure has allowed us to capitalise on our expertise in developing resort-like towns to drive visitor growth from key source markets around the world. The new additions to Salalah Beach represent another milestone in our strategic partnership, one that will provide even more travellers with the opportunity to enjoy Salalah as a year-round destination.”
Muriya has capitalised on the expertise of its main shareholder, Orascom Development Holding AG, with the support of Omran, to create lifestyle experiences that have driven the sustainable development of tourism in Salalah. In the last 5 years alone, the Company developed close to 900 four and five star hotel rooms and leveraged its international touristic network to introduce 6 direct weekly flights from leading European destinations. Highlighting Muriya’s significant contribution to the Ministry of Tourism’s strategic vision for Salalah, recent reports by international tourism research institutions showed Salalah as the only major city in the region to experience growth in both gross tourism revenue and hotel occupancy rates during the past 12 months.
Dabbous added, “We are proud of our contribution and are working hard to further expand tourists’ arrivals and hotel capacity. We are also extremely satisfied that this expansion in tourists’ arrivals is benefiting not only our owned hotels but all other hotels in the Governorate of Dhofar. The strong, uninterrupted growth in tourism which Salalah has enjoyed year-on-year is a clear indicator that our efforts are bearing fruit, spurring job creation, creating opportunities for SMEs and empowering local communities with the economic benefits the sector has delivered.”
As part of the added capacity, Muriya constructed a new building connected to the Fanar Hotel & Residences featuring the same luxurious interior design as the rest of the 4-star property bringing the hotel capacity to 302 rooms.The building also includes a rooftop bar and a fine dining venue. The Fanar Hotel & Residences also added to its facilities a beachfront restaurant specialising in Omani, Tex-Mex, Egyptian and Indian cuisine.
Salalah Beach is home to two other upscale hotels, including the 400-room Salalah Rotana Resort and the 82-room luxury Juweira Boutique Hotel. Four more high-end resorts are planned for completion during Phase II of the destination’s hotel development plan.